Why Now is the Time to Implement a CRM Solution
Why now is the time to implement a CRM solution. It is proven that businesses who make investments during economic downturns regain pre-recession growth rates. Harvard Business Review did a study on this called “Roaring Out of Recession” A few of the study’s findings:
- Firms that cut costs faster and deeper than rivals don’t necessarily flourish. They have the lowest probability—21%—of pulling ahead of the competition when times get better
- Companies that reduce costs selectively and invest relatively comprehensively in the future by spending on marketing and other key areas have the highest probability – 37% of regaining pre-recession sales and profitability levels
- Companies that invest in, for example, marketing during a recession may produce only modest benefits during the recession but adds substantially to sales and profits afterward
Why CRM Now?
Simply put, if your Sales & Marketing teams do not have a centralized tool to maximize every lead/prospect, sales opportunity and customer relationship – you should be very concerned.
From a marketing perspective, increasing your interactions is important as is changing your messaging to reflect what is top-of-mind is key. Possibly most important – analyzing what marketing investments are working (double-down on these) and what is not (pull-back any spend).
Sales Leaders need a tool to manage teams and assure every opportunity to either generate revenue (leads/opportunities) or protect revenue (manage existing customers).
Why Now? Change Management & User Adoption
Available time – Your teams may have time available they normally do not and may not again post recovery. Using the increased bandwidth to properly plan and implement a CRM solution would be wise. Additionally, mind-set can work in your favor as nobody would argue that improving operations is not necessary in these tough times.
Let us show you how CRM can benefit your business
In an “employees job market” it is harder to drive behavior change around an initiative like CRM (particularly with sales professionals). When sales is making their numbers there is a “don’t need this” attitude toward CRM. Tackling a CRM initiative in tough economic times will allow you to take advantage of mindset.
Why Now? Many of your Competitors are not Investing in their Businesses
Referencing the Harvard Business Review study, a significant amount of businesses go into a purely defensive posture cutting staff, reducing expenses and generally not investing during a downturn. Businesses that take advantage of available time and invest in a CRM solution will undoubtedly outpace their competitors, even before the economic recovery.
Two Microsoft Powered CRM Solutions
We offer two Microsoft powered CRM solutions; Dynamics 365 and Power-CRM. Think of Dynamics 365 as an “enterprise” level CRM (with a heftier price tag) where Power-CRM is a very capable solution priced to be affordable for any business.
Power-CRM is a next-generation, Microsoft powered, cloud-based CRM platform designed by 20-year veterans of the sales force automation and CRM industry. The three guiding design principles of Power-CRM are to offer a CRM solution that is powerful, extremely easy to use and affordable for businesses of all sizes. Pricing as low as $24.99 per user/month.
Use Dynamics 365 and Power-CRM together. This allows you to select a license (and pay for) the specific functionality needed for every user. Fore more info. on Power-CRM, CLICK HERE
For more information on Dynamics 365 CLICK HERE
Save up to 50% on your monthly CRM licensing costs
With the difficult economic times today, reducing expenses is top-of-mind in most businesses. We can help you save up to 50% on your CRM licensing every month.
If you are paying $65, $95 or more per user/month currently for Microsoft Dynamics CRM/365, Salesforce or other CRM software, we can help! Give us a call – 844-8-STRAVA (844-878-7282)
About the Author: David Buggy is a veteran of the CRM industry with 18 years of experience helping businesses transform by leveraging Customer Relationship Management technology. He has over 16 years of experience with Microsoft Dynamics CRM/365 and has helped hundreds of businesses plan, implement and support CRM initiatives. To reach David or call 844.8.STRAVA (844.878.7282) To learn more about Strava Technology Group visit www.stravatechgroup.com